Why Brand Photos Matter for Professional Wedding Hair and Makeup Artists
Inside My Branding Photoshoot with Jen Vazquez: Why Personal Brand Photos Matter for Beauty Pros
If you’re a wedding hair and makeup artist running your own business, you already know how important first impressions are. But what about the first impression your website, your Instagram bio, or your booking guide makes?
That’s exactly why I decided to invest in updated, strategic personal brand photos—to make sure every part of my online presence looked and felt like the real me: warm, polished, and approachable. What I call approachable luxury.
And there was only one person I trusted to bring that vision to life: Jen Vazquez.
Why I Chose Jen Vazquez for My Branding Shoot
Jen and I go way back—we first met in 2016 at a Tuesdays Together meetup, and I’ve been a fan of her work ever since. She’s empowering, collaborative, and has a way of making you feel completely at ease in front of the camera.
Not to mention, her style is exactly what I love—clean, joyful, elevated, and never stiff. In fact, she recently wrote about our shoot together on her blog: Brand Photography for Bay Area Web Designer.
Whether you’re rebranding or just ready to finally show your face online, finding a photographer who gets your business is key—especially for service-based pros like us.
How I Prepped for my Brand Shoot
My goal was to create visuals that matched my brand identity: thoughtful, grounded, and high-end without being intimidating. That meant:
Shopping for intentional outfits that matched my brand colors
Creating a Pinterest mood board to help visualize the vibe
Bringing props that reflect what I actually use in my business
Jen also guided me on what to bring and how to flow through multiple setups. We shot against different backdrops, included outfit changes, and even recorded video content for my marketing materials. (Game-changer.)
The Outcome? So Much More Than Photos.
Honestly, choosing favorites was hard—Jen captured so many usable, aligned, and beautiful images. But what stood out most was how versatile the final gallery was.
I now have everything I need to:
Build a cohesive new website
Keep my Instagram feed consistent
Fill my blog and email content with on-brand images
Create an elevated and aligned online presence
If you’re building or growing your beauty business, don’t underestimate the power of aligned visuals. Whether you’re a solo artist or leading a team, your brand deserves to be seen.
Ready to Build Your Own Brand Look?
Not sure where to start? I created a Branding Guide for Wedding Hair and Makeup Artists to help you define your visual brand, connect with your dream brides, and finally feel seen online.
Final Thoughts About My Brand Photoshoot
This shoot wasn’t just about checking a box, it was about showing up as the expert I’ve grown into. And I truly believe every wedding beauty pro deserves that same confidence and clarity.
If you’ve been waiting for the “right time” to update your branding photos, consider this your nudge. And if you need a photographer in the Bay Area? Call Jen. You won’t regret it.
📸 About Jen Vazquez – Bay Area Branding Photographer
Jen Vazquez is a brand and marketing photographer based in the Bay Area who helps female entrepreneurs and creatives show up confidently and professionally online. With a warm, empowering presence and an eye for strategy, she creates branding photos that are not just beautiful, but aligned with your business goals.
Learn more at jenvazquez.com
