Free Brand Style Guide for Wedding Hair & Makeup Artists

Attracting your dream fiances, couples, brides & other wedding clients starts with knowing who they are and how to speak their language.

This free workbook helps you define your ideal client, discover your signature style, and build a brand that makes them say, “I can’t imagine my wedding day without you.”

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What you learn with the Brand Guide

  • Get clear on the exact type of bride you want to book (and stop trying to serve everyone)

  • Define your brand personality and values so your website and content feel cohesive

  • Choose brand visuals that align with your work and resonate with your dream client

  • Stop second-guessing your aesthetic and start showing up with clarity and confidence

Why branding matters for your business

When you’re a service provider in the wedding industry, your brand is your reputation.
It’s what helps dreamy brides feel a connection to you before they even inquire. But too many hair and makeup artists skip this step—leading to websites and portfolios that feel generic or don’t reflect the luxury experience they actually offer.

This guide helps you dig deep and define what makes you the artist your dream client is looking for.

This Brand Guide is perfect for you if…

This guide was made for wedding hair and makeup artists who:

  • Want to refine their brand so it feels more elevated, consistent, or high-end

  • Are unsure how to describe their style or who they really want to work with

  • Are rebranding, building a new website, or creating social content that reflects their true vibe

  • Want dream clients to recognize their work and their personality right away

sign up here

Ready for the next step?

Once your brand is clarified, your website and content will be so much easier to create. If you’re ready to keep building—these resources are here to support you:

The Website Template

A clean, customizable Squarespace website built for wedding hair & makeup artists who want a site that reflects their brand—and books dream clients.

Design Assistant GPT

Your behind-the-scenes brand voice expert, website copywriter, and SEO guide—ready to help you bring your dream client strategy to life.

Helpful tips for your wedding hair & makeup business - with less hustle

The Marry Me Design Studio blog was created to take the stress out of building your beauty business. You’ll find clear, actionable tips on everything from SEO to website strategy to marketing that brings real results, written specifically for wedding hair and makeup artists, without the confusing tech speak or fluff.