Creative Brand Color Palettes for Wedding Hair & Makeup Artists

Find the Perfect Color Palette for Your Bridal Beauty Brand

Choosing the right color palette isn’t just about picking your favorite shades—it’s about creating a visual mood that attracts your dream client. Whether you're going for soft and romantic or bold and editorial, your color choices speak volumes. In this post, I’ll walk you through color palette ideas for five different wedding beauty brand vibes, with Creative Market links so you can start building your palette today.

What You'll Find in This Blog:

• What makes a strong brand color palette

• Tips for choosing colors that convert

• Ready-to-use palette ideas for 5 brand vibes:

  • Trendy and Modern

  • Cool and Minimal

  • Soft and Romantic

  • Luxury and Editorial

  • Retro and Playful

• Where to find palette kits

• How to test and refine your colors

👉 Pro Tip: Use the palette examples in the blog to inspire your brand!

Why Your Color Palette Matters

Colors set the tone for everything: your website, social media, marketing, and client experience. The right palette can make your brand feel cohesive, trustworthy, and aspirational. The wrong one? It can feel confusing, dated, or forgettable.

Need help defining your whole vibe? Start with the Dream Client Style Guide.

For Trendy and Modern Wedding Hair & Makeup Artist Brands

Think bold contrast, unexpected pairings, and editorial edge. These palettes often mix deep neutrals with pops of vivid color—a mustard yellow, cobalt blue, or unexpected lavender.

Palette Inspiration:

• Charcoal + Sand + Goldenrod + Cobalt

• Mocha + Cream + Neon Peach + Lilac

Pair With: High-contrast serif fonts, structured layout, dynamic Reels content.

For Cool, Minimal Bridal Beauty Brands

This brand style thrives on simplicity and negative space. Stick to monochrome or soft earthy tones with a modern twist.

Palette Inspiration:

• Ivory + Greige + Taupe + Espresso

• Soft Sage + Bone + Charcoal + Dune

Pair With: Clean sans serif fonts, lowercase headlines, airy Squarespace layout.

For Soft and Romantic Wedding Artist Brands

Think florals, fine art, and softness. These palettes lean into dusty pastels, warm neutrals, and a touch of vintage.

Palette Inspiration:

• Blush + Warm Gray + Mauve + Champagne

• Dusty Blue + Ivory + Terracotta + Rosewood

Pair With: Calligraphy-style fonts, delicate illustrations, and texture-rich branding.

For Luxury and Editorial Bridal Beauty Brands

These brands feel upscale, exclusive, and sleek. Use high-contrast combinations or deep, moody tones.

Palette Inspiration:

• Onyx + Bone + Gold Foil + Merlot

• Navy + Dust + Taupe + Platinum

Pair With: Bold serif fonts, editorial grid layout, minimal copy.

For Retro and Playful Wedding Brands

Perfect for bubbly, personality-filled brands who love a throwback. Retro doesn’t mean outdated—just add the right balance of fun and polish.

Palette Inspiration:

• Apricot + Sky Blue + Cream + Tomato Red

• Teal + Lilac + Butter + Rust

Pair With: Groovy serif fonts, round logos, and punchy CTAs.

How to Test Your Colors

Before you lock in your palette:

• I love using Canva to test my brand prior to committing.

• You can copy a photo into Canva and color drop:

  • Search a color in Google

  • Right click the image of the color you love

  • Copy the image

  • Open Canva

  • Paste image into project

  • Change the color of a shape to the copied image

  • Repeat until you have 4-5 colors you love

I do this with fonts too. Learn more by reading Creative Market Fonts To Elevate Your Wedding Hair & Makeup Business to find your next brand font. You can grab a pack of color palettes from Creative Market? This can make choosing colors easier!

Need your entire brand built around your colors? Check out our Website Template or Website Assistant GPT to make building a brand feel easy.