Choosing Brand Fonts & Colors For Your Wedding Business
How to Choose Fonts & Colors for a Website That Feels Like You
Whether you want your website to feel vibrant and playful, soft and romantic, or bold and editorial, your fonts and colors set the tone long before anyone reads a single word. As a wedding hair or makeup artist, your work is already visual and expressive—your website should be, too.
In this post, I’m breaking down how to pick typography and a brand palette that truly reflect your vibe and attract dream clients. Plus, I’ll show you how to make our Squarespace website templates feel like a custom brand (without the custom price tag).
What You’ll Find in This Blog
How fonts and colors influence client perception
Ways to define your “brand vibe” before choosing design elements
Tips for picking typography that aligns with your services
How to build a brand palette that doesn’t feel chaotic
Real-life examples of colorful websites done right
My go-to Squarespace tools for customizing with confidence
Definitions (No Jargon Here)
Colorful websites: Websites that use intentional, eye-catching color palettes to reflect brand personality.
Typography: The style and appearance of your text. Includes font choices and how they’re used.
Brand palette: A group of specific colors chosen to consistently represent your brand.
Why a Colorful Website Matters for Wedding Artists
Colorful doesn’t have to mean chaotic. It means confident, memorable, and unique to you. The right palette and typography help your site stand out in a sea of neutrals (looking at you, blush-and-beige). And let’s be real, when someone lands on your homepage, they’ll make a decision in seconds. Your design should show them exactly what kind of beauty pro you are and set you apart from everyone else.
Your fonts and colors should answer the silent question: “Is this the kind of artist I want around on my wedding day?”
Step 1: Define Your Brand Vibe First
Before picking fonts or colors, get clear on how you want people to feel when interacting with you and your business in any way. Are you warm and bubbly? Moody and refined? Classic and timeless?
Here’s what helps:
Look at your most aligned clients, what do they have in common?
Browse Pinterest and save wedding looks you’re drawn to
Write down 3–5 adjectives that describe your dream brand
Use our free Dream Client Style Guide if you’re stuck
Once you know your vibe, it’s way easier to choose design elements that match it.
Step 2: Pick Fonts That Match Your Energy
Typography is the secret sauce to setting the mood. A dramatic serif feels luxe and romantic. A handwritten font feels casual and creative. A clean sans serif screams modern and minimal.
Here’s how to mix them:
Headline Font: Choose something with personality (serif or script)
Body Font: Keep it legible (sans serif or serif with good spacing)
Accent Font: Use sparingly. I like to pair a script font in my header
🎯 Pro tip: Limit yourself to 2–3 fonts max and be consistent with how and where you use them. Too many can make your site feel messy. With our Squarespace templates, fonts are easy to change, so you can experiment until it clicks.
Step 3: Choose a Brand Palette That Feels Cohesive (Not Crayola)
This part trips people up, especially when you love ALL the colors. Here’s how I suggest building a strong brand palette:
Start with a neutral anchor (like warm ivory or slate gray)
Pick 1–2 “main” brand colors that reflect your vibe
Add a pop color for energy and emphasis
Keep contrast in mind for accessibility and readability
🌸 Example: A dreamy romantic brand might use soft blush, ivory, dusty rose, and sage green. A bold editorial brand might go with black, white, deep burgundy, and gold.
Use a tool like Coolors.co or the Adobe Color Wheel to test combos.
Step 4: Test It All on Your Website Template
Here’s where the magic happens. Pop your fonts and colors into your site and scroll like you’re a bride who found you on Google. Does it feel like you?
If not, adjust until it does. That’s the beauty of starting with a flexible, strategic template (like this one)—you’re not boxed in.
🎯 Pro tip: You can use bold and bright colors while still making your website feel calm by making most of your website backgrounds white and giving enough space between elements so it doesn’t feel crowded and busy.
Need help editing your template? I built a Website Assistant GPT that writes your copy for you based on your services and dream clients, AND it can help you build the most aligned brand. Seriously! It’s a game changer if writing isn’t your thing.
Real Talk: What a Colorful Website Isn’t
Let’s clear up a few misconceptions:
It’s not just bright rainbow colors.
It’s not loud for the sake of being loud.
It doesn’t have to be “girly” or “feminine.”
A colorful website is one that reflects you—your energy, your services, your dream clients’ style. That’s it.
Need Help Finding Your Style?
If your site doesn’t feel like you, it might be time for a refresh. Check out our template shop, use the Website Audit Checklist to spot what’s off, and read the Blog, Creative Market Fonts To Elevate Your Wedding Hair & Makeup Business for font ideas.
And if you haven’t built your brand vibe yet? Start with the Dream Client Style Guide to figure out your direction before you touch your website.
Let’s Make Your Site Feel Like You
You deserve a website that reflects your artistry and helps you book aligned clients without burnout. Grab a Squarespace template that’s built for beauty pros—and make it your own with fonts and colors that match your magic.